In addition to finding discounts, GoodRx provides other health-related services: the app’s “Care” service connects patients with medical professionals via telehealth. The campaign will apply this tagline “#GetGoodRXCare” to raise awareness of the company’s additional services.

To share this key message, GoodRx should run a promotional campaign including: a Twitter post, an Instagram stories advertisement and wild posting advertisement.

Customers primarily perceive GoodRx as the place to find discounts only. So, the “Care” service isn’t widely known.

GoodRx recognizes how many obstacles and hoops patients must get through to get their prescriptions filled. By targeting a more holistic approach to guide patients toward medical professionals, the app can streamline patients’ treatment plans.

GoodRx’s mobile app tackle two key challenges that discourage patients from seeking healthcare. First, the high out-of-pocket costs for buying prescription medications often prevent patients from filing at the pharmacy. Second, the initial process of scheduling appointments (over-the-phone) and visiting offices (in-person) can prevent patients from finding medical treatment. GoodRx lowers these barriers to healthcare. With the help of GoodRx, patients can take charge of their own medical treatment plans.

Not only will patients find discounts for prescriptions with GoodRx, but they will also schedule and meet with a healthcare provider via telehealth. Say goodbye to awkward and uncomfortable phone calls with medical clinics.