Founded in 2002, Proofpoint, Inc. (Proofpoint) is a SaaS cybersecurity company that provides data protection for email, social media and mobile devices. Due to increasing remote work models and fewer travel restrictions, Proofpoint has an opportunity to attract new customers who work from home or pursue digital nomad lifestyles.
This campaign’s goal is to inform target audiences (remote and traveling workers) about why remote work presents a cybersecurity problem and how Proofpoint solves these issues.
To build upon previous campaigns and maintain a consistent brand identity, these OOH advertisements include the company’s own tagline “Email Security Solutions.”
To address new and potential customers, these OOH advertisements emphasize new messages, such as “Work from home” and “Work from anywhere.” By synthesizing these messages, this campaign aims to raise awareness about the growing cybersecurity problem from remote work and Proofpoint’s solutions.
Three print billboards will be located at airport luggage carousels and near airport terminals to reach more travelers. One vertical billboard will be placed on digital screens at airport departure and arrival gates.
